Ispirato Net

About this presentation In this in-depth talk, ethnographer and leadership expert Simon Sinek reveals the hidden dynamics that inspire leadership and trust. In biological terms, leaders get the first pick of food and other spoils, but at a cost. When danger is present, the group expects the leader to mitigate all threats even at the expense of their personal well-being. Understanding this deep-seated expectation is the key difference between someone who is just an "authority" versus a true "leader." For more on this topic, check out Sinek's latest book Leaders Eat Last: Why Some Teams Pull Together and Others Don't now available for pre-order. Watch more videos here: http://www.99u.com 3:30 Happiness breakdown (4 chemicals) 5:53 1) Endorphins 7:16 Importance of endurance 7:59 2) Dopamine 8:19 Dopamine is to make sure get stuff done 9:10 Goals must be tangible - we have to see the goal to stay focused 10:17 Dopamine is dangerous when unbalanced 15:07 Feel safe 15:40 In our organization, danger isn't a constant it is a variable 17:05 The responsibility of leadership is 2 things: 1) Determine who gets in and who doesn't 2) how big do we make the circle of safety 17:33 Great leaders extend safety to the outermost of the org 17:53 3) Serotonin - leadership chemical 19:30 Trying to enforce relationships 22:22 Value of group-living 22:28 Being alpha comes at a cost 26:01 The cost of leadership is self-interest 27:15 Makes you feel safe 27:34 4) Oxytocin 29:03 Businesses aren't rational, it's about feeling safe. "It's human -- physical touch" 29:27 "Human bonds matter" 29:29 Act of human generosity 32:19 Leaders spend time/energy not money 37:30 You have to make sure you can trust others as leaders because you won't have time to help everyone 38:47 Cortisone - the feeling of stress and anxiety 40:59 Needs to shut down during times 41:42 Cortisone inhabits oxytocin 42:18 "Our jobs are killing us.. leaders are responsible" 43:12 Leadership is a decision, a choice. About Simon Sinek A trained ethnographer and the author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has held a life-long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it. Sinek's amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act. His innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq. Sinek recently became an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He also works with the non-profit Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. He lives in New York, where he teaches graduate level strategic communications at Columbia University. About 99U The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.

About this presentation In this wide-ranging talk, ethnographer and leadership expert Simon Sinek discusses the importance of trust, authenticity, and meaning. Sinek argues that as individuals and companies, everything that we say and do is a symbol of who we are. And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things. Watch more videos here: http://www.99u.com/videos 0:32 how can you help the human race progress? 1:06 when you're surrounded by people who believe in what you believe something remarkable happens 1:30 we need trust 1:45 willing to experiment which needs failure 2:10 we're not goo by ourselves 2:28 the goal is not to fix our weakness but to amplify strengths 4:00 advantages 4:09 what are you in pursuit of? 7:07 we don't trust everyone. we trust people in our community but you have to know what to look for 7:35 authenticity matters (symbols of who we are) 8:35 if you say/do what you believe you will attract people that believe what you believe 10:23 Ability as designers is to create those tools of belief 18:16 spirit of generosity 18:20 willing to give to someone who will be willing to give to us 18:59 fulfillment - when you do something for someone else 20:09 when trust emerges, survival and progress goes up 21:36 how does that person encourage us to give? 25:58 100% of customers/clients and employees are people 24:20 anecdote 30:06 what are you doing to help the person next to you? About Simon Sinek A trained ethnographer and the author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has held a life-long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it. Sinek's amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act. His innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq. Sinek recently became an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He also works with the non-profit Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. He lives in New York, where he teaches graduate level strategic communications at Columbia University. About 99U The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.

Patrick Lencioni, Founder, The Table Group, Inc.

At the 2004 TED talks in Monterey, CA Malcolm Gladwell talks about Howard Moskowitz, a psychophysicist who discovered that human preferences for food and beverages form in clusters of preference rather than a single ideal. Moskowitz' discovery consequently made a significant impact on processed food industry. Gladwell provides a particularly insightful example of Moskowitz' research impacting our current choices of spaghetti sauce.

Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. You're welcome to link to or embed these videos, forward them to others and share these ideas with people you know. Follow TED on Twitter: http://twitter.com/TEDTalks Like TED on Facebook: http://facebook.com/TED Subscribe to our channel: http://youtube.com/TED TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com